Piece of Mind

Brevity and Elegance

"I’m going to make a long speech because I’ve not had the time to prepare a short one" goes the famous saying of Churchill.

The same applies to charts, graphs and visuals. I don't know about you, but in my time I've seen way too many graphics (usually embedded in scintillating corporate Powerpoint presentations) that reflect half-formed thinking.

At the other end of the spectum is this wonderful visual by James Dutton.

Many marketing folk are trying hard to figure out how to measure the elusive 'customer engagement' metric.  James moves the discussion along with insight and elegance.

Social Media 101

There's lots of discussion, navel-gazing and general gnashing of teeth in the advertising world about the growing impact of social media on traditional marketing models.

This insightful (and beautiful) presentation by Alain Thys of Futurelab does a superb job of explaining how the old rules are being re-written. 

Hat-tip to James Dutton at Slicecast for this.