Piece of Mind

Honest advertising

Spotted this hotel in Kilmarnock at the weekend (click on the picture to expand).   

I guess they figured it was cheaper than a paint job.

Sublime

I SO love this beautiful ad.

Fake.

I know it.

You know it.

Everyone knows it.

Keira Knightley doesn't have these particular assets.

Disappointing.

But I'm blogging it. So is it working?

(No, I'll never buy Chanel again. I prefer authentic brands.)

Brevity and Elegance

"I’m going to make a long speech because I’ve not had the time to prepare a short one" goes the famous saying of Churchill.

The same applies to charts, graphs and visuals. I don't know about you, but in my time I've seen way too many graphics (usually embedded in scintillating corporate Powerpoint presentations) that reflect half-formed thinking.

At the other end of the spectum is this wonderful visual by James Dutton.

Many marketing folk are trying hard to figure out how to measure the elusive 'customer engagement' metric.  James moves the discussion along with insight and elegance.

Social Media 101

There's lots of discussion, navel-gazing and general gnashing of teeth in the advertising world about the growing impact of social media on traditional marketing models.

This insightful (and beautiful) presentation by Alain Thys of Futurelab does a superb job of explaining how the old rules are being re-written. 

Hat-tip to James Dutton at Slicecast for this.

Powerful advertising

Imagine coming back to your parked car with this stuck on the windscreen...

The text reads 'Please slow down near schools'.

Works on me.

Courtesy of Ads of the world via Adrants.