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06 August 2007

Social Media 101

There's lots of discussion, navel-gazing and general gnashing of teeth in the advertising world about the growing impact of social media on traditional marketing models.

This insightful (and beautiful) presentation by Alain Thys of Futurelab does a superb job of explaining how the old rules are being re-written. 

Hat-tip to James Dutton at Slicecast for this.

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